Case Study: REI achieves consistent in-store merchandising execution with Rareview's Visual Journal web app

REI improves in-store execution with Rareview through a 2021 redesign

REI, a major outdoor retail cooperative, faced a challenge with manual and fragmented workflows for store displays and merchandising, which created inconsistency across its large retail footprint. To solve this, they partnered with vendor Rareview to create a centralized system, the "Visual Journal" web app built on WordPress VIP.

Rareview designed and engineered a custom, mobile-first application that translated complex data into clear instructions for store teams. The solution was built for scale and evolved through data-driven redesigns, resulting in a tool that significantly improved operational efficiency, brand consistency, and user experience for REI's internal teams.

REI