Case Study: Cobalt Robotics achieves stronger conversions and organic growth with Rareview's brand refresh and website redesign

Cobalt Robotics boosts organic traffic 155% with Rareview

Cobalt Robotics engaged the design firm Rareview to evaluate its market positioning and redesign its website. The challenge was to reposition how the company presented its products and services to make the platform clearer and more effective for enterprise security buyers.

Rareview implemented a full brand refresh and website redesign, which included building a scalable design system and creating a clear narrative to explain the synergy between its robotics and command center. This solution delivered significant results for Cobalt Robotics, including a 40% reduction in page load times, a 20% lift in demo request conversions, and a 155% increase in organic traffic.

Cobalt Robotics