Case Study: Arizona College boosts student conversions with Rareview's performance-first WordPress rebuild

Arizona College targets 90+ PageSpeed scores with Rareview

Arizona College, a healthcare-focused educational institution, faced the challenge of an unwieldy and fragmented WordPress website that served two separate college brands. This created a poor user experience for prospective students trying to find the right program and campus. Rareview partnered with the college to rebuild its digital presence with the primary objective of increasing form conversions for new students.

Rareview implemented a solution by developing a custom, performance-first WordPress theme optimized for speed and accessibility. They migrated the content-heavy site to Gutenberg blocks and worked alongside the college's internal brand team. The project successfully targeted and achieved Google PageSpeed scores above 90 across all categories on both mobile and desktop, creating a streamlined experience focused on conversion.

Arizona College