Case Study: John Charcol cuts SMS operating costs by 86% with Rareloop's bespoke SMS platform

John Charcol reduces SMS operating costs by 86% with Rareloop

John Charcol, a leading independent mortgage advisor in the UK, faced high costs and a poor user experience with off-the-shelf SMS solutions used by its advisors for customer communication. They engaged Rareloop to develop a more cost-effective and tightly integrated bespoke SMS platform.

Rareloop built a custom SMS platform integrated with Twilio and the company's existing web app and Pipedrive CRM. This solution provided each advisor a unique number and familiar messaging interface. The project reduced John Charcol's SMS operating costs by 86% and achieved a full return on investment within just three months.

John Charcol