Case Study: St. Luke Catholic Church shares authentic faith stories with Rare Bird’s digital storytelling campaign

St. Luke Catholic Church shares authentic faith stories with Rare Bird through 11 Catechesis of the Good Shepherd videos

St. Luke Catholic Church, a thriving parish community in Indianapolis, sought to modernize its evangelization efforts and reach beyond its walls to connect with individuals seeking spiritual community. They partnered with Rare Bird to develop a digital campaign that could capture the genuine warmth and diversity of their parish family, moving beyond traditional outreach methods.

Rare Bird developed the "Follow Me" campaign, which centered on an integrated series of authentic video testimonials from parishioners. This was supported by targeted landing pages and email sequences to provide practical next steps for those exploring faith. The solution from Rare Bird successfully attracted new members, reinvigorated the existing parish family, led to increased participation in ministries, and positioned the church as a model for modern evangelization.

St. Luke Catholic Church