Case Study: Harrison Steel Castings Company strengthens branding and recruitment with Rare Bird

Harrison Steel Castings Company showcases 18,000-pound craftsmanship with Rare Bird

Harrison Steel Castings Company, a historic yet tech-driven manufacturer of large-scale steel components, needed a modern marketing partner. Their challenge was to evolve their brand, support recruitment, and communicate their sophistication as an industry leader. They engaged the vendor Rare Bird for a comprehensive suite of services including branding, web design, content, and recruitment strategy.

Rare Bird developed a new visual identity and messaging that balanced the company's heritage with its advanced capabilities, supported by professional photography and video. They executed multi-channel recruitment campaigns using billboards, radio, and PMax videos. The solution successfully revitalized the brand and recruitment efforts, with Harrison Steel's Vice President providing a strong endorsement of Rare Bird's creative and thoughtful approach.

Harrison Steel Castings Company