Case Study: Zizzi boosts revenue and conversions with Raptor E-mail Triggers

Zizzi achieves an +8% conversion rate on Price Drop triggers

Zizzi, a major player in plus size fashion, needed to enhance its email marketing to drive revenue and reduce customer churn without increasing manual workload for its team. The company turned to Raptor, a long-time vendor, and leveraged its E-mail Triggers service to automate and personalize customer communications.

Raptor implemented a suite of automated E-mail Triggers for scenarios like abandoned carts, category interest, and price drops. This solution required minimal manual maintenance after the initial setup. The results were significant, with abandoned cart emails driving 35 times more revenue than campaign emails and category interest triggers achieving open rates over 60%. For Zizzi, email marketing driven by Raptor now accounts for roughly 40% of its total revenue.

Zizzi