Case Study: XL-BYG boosts conversion with Raptor’s CDP and personalization engine

XL-BYG boosts conversion 273% with Raptor

XL-BYG, one of Denmark's largest DIY chains, was challenged by the large quantities of customer data streaming in from its numerous channels. They needed a strong tool to collect and activate that data to build accurate segments and provide personalization. This led them to choose Raptor's Customer Data Platform (CDP) to join their digital journey.

By implementing Raptor's personalization engine, XL-BYG saved significant working hours and moved from manual to dynamic, real-time recommendations. The results were outstanding, including a 273% increase in conversion rate and a 37% increase in average order value. Raptor's CDP also enabled a seamless correlation between content and products, achieving a click-through rate five times higher than other modules and futureproofing the company's first-party data strategy.

XL-BYG