Case Study: Sport24 achieves stronger personalization and loyalty growth with Raptor

Why working with customer data should be the long haul

The customer, Sport24, a sports apparel retailer, wanted to improve the relevance of its marketing by better understanding its diverse customer base. They partnered with the vendor Raptor to implement its Customer Data Platform (CDP) and related personalization services to gain a deeper, unified view of their customers and segment them more effectively.

By leveraging Raptor's CDP to collect and analyze detailed customer data, Sport24 could create highly personalized campaigns and product recommendations. This long-term, data-driven strategy, combined with a focus on growing their loyalty club, resulted in Sport24 adding 100,000 new subscribers in a single year and growing their total membership to 1 million. The solution from Raptor enabled more precise segmentation, which increased both brand awareness and sales.

Sport24

René Iversen

Customer Loyalty Responsible