Case Study: Tretti cuts e-mail setup time in half with Raptor

Tretti cuts e-mail setup time in half with Raptor

Tretti, a leading supplier of domestic appliances in Sweden, faced challenges with manual and time-consuming email setup processes using their previous personalization solution. Their marketing team was burdened with manually updating prices and hand-picking products for campaigns, placing significant strain on their graphic designers. To achieve a higher level of personalization and automation, Tretti partnered with vendor Raptor to implement its Email Personalization and Behavioral Triggers.

By implementing Raptor's solution, Tretti's email team gained access to flexible modules that automatically display comprehensive product information, including previous and new prices with savings percentages. This eliminated the need for manual graphic design updates. The results were profound: Tretti now spends half the time setting up emails compared to other brands in its group, and a Black Friday campaign using Raptor's automated top-products module became one of their highest-earning email campaigns ever.

Tretti