Case Study: Sport24 achieves 92% ROAS lift with Raptor CDP

Sport24 boosts Facebook ROAS by 92% with Raptor

sport24, a sports retailer, faced the challenge of gaining a complete overview of its customers across platforms and channels. While they used Facebook's pixel for retargeting, they lacked a unified view to identify truly high-value customers and efficiently allocate their paid media spend. They turned to Raptor and its Customer Data Platform (CDP) to solve this.

By unifying its customer data in the Raptor CDP, sport24 built highly precise audiences based on first-party data, such as customers who purchased online and in-store without returning products. Raptor's solution enabled the activation of these audiences in Facebook campaigns, which achieved a ROAS of 35.58, a 92% increase over their previous performance. sport24 now uses Raptor to create all its Facebook audiences and to build more effective lookalike models for reaching new customers.

Sport24