Case Study: Sport 24 grows loyalty and personalized marketing with Raptor

Sport 24 adds 100,000 subscribers in one year with Raptor

Sport 24, a fashion and sports apparel retailer, needed to better understand its diverse customer base to personalize its marketing campaigns. They partnered with Raptor to implement a Customer Data Platform (CDP) to gain a more complete view of each customer and move beyond generic communication.

Raptor's solution enabled Sport 24 to collect and unify detailed customer data, which was then analyzed to create precise audience segments for highly personalized campaigns across email and advertising. This strategic, long-term approach to data resulted in Sport 24 adding 100,000 new subscribers to their loyalty club in a single year, growing its total membership to 1 million and driving increases in both brand awareness and sales.

Sport 24