Case Study: Skoringen achieves 102% higher e-mail revenue with Raptor Customer Data Platform

Skoringen boosts e-mail revenue by 102% with Raptor

Skoringen, the biggest footwear chain in the Nordics, sought to provide a more personal and seamless shopping experience for its diverse customer base across its 200 stores and omnichannel presence. Their challenge was to effectively gather and activate customer data from various sources to enable targeted communication and segmentation. To achieve this, they partnered with the vendor Raptor to utilize its Customer Data Platform (CDP) and Recommendations services.

Raptor's solution involved implementing its CDP to build precise audience segments based on customer behavior, such as product visits and category navigation. This allowed Skoringen to send highly targeted email newsletters to specific segments, like Classic or Fashion. The results were significant: email revenue increased by 102%, newsletter subscribers grew by 30%, and website visitors from emails rose by 57%, all while the overall volume of emails sent was slightly reduced.

Skoringen