Case Study: Shoe-D-Vision achieves 13% online revenue growth with Raptor personalization

Shoe-D-Vision increases online revenue by 13% with Raptor

Shoe-D-Vision, the parent organization of Scandinavian footwear brands Skoringen and zjoos, faced the challenge of creating synergy between its 191 physical stores and online channels to provide a more relevant and personalized customer experience. To center its business around customer expectations, it partnered with vendor Raptor to implement personalization software and a Customer Data Platform.

The solution implemented by Raptor included personalized web recommendations, behavioral email triggers, and a CDP to unify customer data. This resulted in a 13% increase in online revenue directly from personalization, a 19% higher overall conversion rate, and a 49% increase in drive-to-store traffic. Users who engaged with Raptor's features had a 26% higher conversion rate and generated 21% more revenue on average.

Shoe-D-Vision