Case Study: Plantorama boosts conversion rates with Raptor Web Personalization

Plantorama grows conversions by 40% with Raptor

Plantorama, a family-owned Danish garden center chain, faced the challenge of creating an effective online shopping experience for their locally-focused business. Their main issue was ensuring that their website showed customers products actually available for pickup or delivery at their nearest garden center, rather than popular items that might be sold out locally. They partnered with Raptor to implement tailored Web Personalization and Search Personalization solutions to address this.

Raptor developed a special logic using warehouse data from each garden center to only recommend products available in nine or more locations. This solution ensured customers saw relevant, available items. The results were immediate, with a 40% increase in conversion rates. Additional optimizations, like moving recommendation modules, led to further increases of 18% and 10%. Plantorama also saw a 50% lift in users viewing products on their site.

Plantorama