Case Study: INDI boosts search conversion rates with Raptor Search Personalization

Personalized Search Increasing conversion rates on INDI.nl

INDI, a fast-growing B2B wholesaler of technical parts in the Netherlands, wanted to provide a more relevant online search experience for users navigating its extensive catalog of over 450,000 products. To address this challenge, they partnered with Raptor to implement its Search Advisor solution for on-site personalization.

The solution from Raptor used an algorithm to process user behavior data, re-ranking products on both search results and category pages to place the most relevant items for each user at the top. This personalization led to a significant increase in conversions, with the average rate on search results pages rising from 8% to 12% and the conversion rate on the first product in a search result jumping from 30% to 50% within three weeks.

INDI