Case Study: Nordic Hiit delivers personalized workout recommendations with Raptor

Nordic Hiit boosts CLV and trial-to-paid conversions with Raptor

nordic hiit, an online training platform, wanted to move from a static "one-size-fits-all" model to providing personalized workout video recommendations based on individual user behavior and preferences. They lacked the internal tools to achieve this, so their agency partnered with Raptor Services to implement a custom personalization engine.

Raptor built a recommendation algorithm that filters Nordic Hiit's 1000+ videos based on a user's profile settings, equipment, goals, and recent activity to find the most relevant workout in milliseconds. This solution significantly boosted Customer Lifetime Value (CLV) and Trial-to-Paid conversion rates while reducing churn, as users received a fully tailored experience that improved satisfaction and engagement.

Nordic Hiit