Case Study: NEYE achieves 360° personalized omnichannel customer experiences with Raptor

Neye lifts conversion to 1.93% with Raptor

Neye, a market-leading Danish retailer of bags and accessories, faced challenges with manual, inefficient e-commerce processes and a generic one-size-fits-all approach to customer personalization across their website, email, and ads. They sought to automate these tasks, unify their customer data into a single system, and increase the relevance of their communications to improve the customer experience. To achieve this, they partnered with the vendor Raptor.

Raptor implemented its personalization solution, integrating tracking to collect behavioral data and synchronizing point-of-sale data from Neye's physical stores. The solution provided automated, personalized product recommendations across Neye's website, email newsletters, and triggered behavioral emails. This led to significant measurable improvements: visitors interacting with Raptor's personalization had a 1.93% conversion rate (vs. 1.44% for others), a higher average order value of 647.43 DKK, and generated 12.49 DKK in revenue per visit. The implementation by Raptor successfully created a 360-degree personalized omnichannel experience for Neye's customers.

Neye