Case Study: NEYE achieves 360° personalized omnichannel experiences with Raptor

NEYE – A 360 personalized customer experience

Neye, a leading Danish retailer of bags and accessories, sought to overcome significant challenges with their e-commerce personalization. Their previous setup required extensive manual effort to select products for recommendations on their website, in emails, and in ads. This resulted in a generic, one-size-fits-all experience for all customers across channels. Neye wanted to automate these processes, unify customer data into a single system, and dramatically increase the relevance of their communication.

Raptor implemented a comprehensive personalization solution, including on-site modules, email triggers, and POS data synchronization. This allowed Neye to automate product selection and deliver highly relevant, individualized experiences. The results were substantial: visitors who engaged with Raptor's personalization saw a higher conversion rate, a higher average order value, and a higher revenue per visit compared to those who did not. Raptor enabled Neye to achieve a true 360-degree omnichannel experience while freeing up internal resources.

Neye

Jacob Breinholst

Chief Digital Officer