Case Study: nemlig.com achieves award-winning personalized grocery shopping with Raptor

Nemlig.com – The best digital experience in Denmark

nemlig.com, Denmark's leading online supermarket, aimed to enhance its digital customer experience and drive growth through personalized engagement. To achieve this, they partnered with vendor Raptor to implement its personalization solutions, including website personalization, email triggers, and advertising personalization.

Raptor implemented a comprehensive personalization engine powered by machine learning algorithms that analyze user behavior and clickstream data. This solution delivered intelligent product and content recommendations across the customer journey. The results for nemlig.com were significant, including a 52% increase in online revenue, a 159% increase in recipe usage, and intelligent recommendations being present on 80% of all pageviews.

nemlig.com

Jeppe Grue

Head of Sales