Case Study: nemlig.com boosts grocery shopping personalization with Raptor

nemlig.com lifts product-list revenue to 40.7% with Raptor

nemlig.com, Denmark's leading online supermarket, faced the challenge of inspiring customers beyond their predefined shopping lists to simplify discovery and create upselling opportunities. To address this, they partnered with Raptor and implemented its personalization and recommendation engine.

Raptor’s solution provided tailored product recommendations and a special algorithm called Top-Up Order that predicts a customer's next desired item. This strategy resulted in a 56% purchase completion rate for recommended products and generated 40.7% of the website's revenue from product lists. The Top-Up Order feature alone achieved a 4.5% add-to-basket conversion rate and nearly covered the entire cost of the Raptor setup.

nemlig.com