Case Study: Luxo Living achieves 650% ROAS with Raptor Catalog Enhancement

Luxo Living boosts Google Shopping ROAS to 650% with Raptor

Luxo Living, a furniture and home goods retailer, sought to improve the performance of its Google Shopping ads to drive more relevant traffic to its webshop. They partnered with Raptor to implement its Catalog Enhancement solution, a personalized advertising service designed to optimize their Google Ads setup.

Raptor implemented a new algorithm that builds automated ads based on expected sales per click within product categories. This solution from Raptor led to a significant 38.2% increase in click-through rate and allowed Luxo Living to increase its Google Shopping ad spend by 40%. Most impressively, this extra investment achieved a 650% return on ad spend (ROAS).

Luxo Living