Case Study: Lemvigh-Müller boosts click-through rates with Raptor E-mail Personalization

Lemvigh-Müller boosts revenue 21% with Raptor

Lemvigh-Müller, Denmark's largest B2B wholesaler, faced the challenge of manually creating relevant email marketing for its vast catalog of over 550,000 products and diverse customer base. Their process was time-consuming and could not deliver personalized, dynamic recommendations. To solve this, they partnered with vendor Raptor to implement its E-mail Personalization and Triggers solution.

Raptor's solution automated Lemvigh-Müller's email marketing by integrating a dynamic personalization engine that provided real-time product recommendations based on individual user and account-wide behavior. This implementation led to a 20% increase in email click-through rates and boosted revenue from email offers by 21%. Furthermore, Raptor's automation saved Lemvigh-Müller a significant amount of time, allowing them to focus on developing more sophisticated email flows.

Lemvigh-Müller