Case Study: INDI increases conversion rates with Raptor Search Advisor

INDI boosts search result conversions from 8% to 12% with Raptor

INDI, a B2B retailer and one of the fastest-growing e-commerce companies in the Netherlands, wanted to provide the most relevant online search experience for users of its extensive product catalog. To improve conversion rates on its search and category pages, the company partnered with Raptor and implemented its Search Advisor product.

Raptor's Search Advisor solution uses a powerful algorithm to personalize on-site search and category pages by analyzing individual user behavior and data from millions of other users. It re-ranks products to place the most relevant items at the top of the page for each visitor. This implementation by Raptor led to a drastic increase in conversion rates, with the average rate on the first page of results rising from 8% to 12% and the conversion rate on the first product in a search result jumping from 30% to 50% over a three-week period.

INDI