Case Study: INDI boosts B2B conversion with Raptor personalization

INDI boosts search conversion to 50% with Raptor

INDI, a major wholesaler of technical parts in the Netherlands, faced the challenge of streamlining the B2B buying journey for its 10,000 active customers. Without account managers, their e-commerce site needed to help engineers and technicians quickly and easily find the right parts from a massive inventory of over 220,000 SKUs. To tackle this, they partnered with the vendor Raptor to implement a personalization solution aimed at making the purchasing process faster and more intuitive.

Using Raptor, INDI deployed personalized recommendations on their website, in search results, and via email newsletters. The solution included behavior-based re-ranking of search results and category pages, as well as targeted abandoned cart emails. These efforts led to significant results: the conversion rate on the first page of search results increased from 8% to 12%, and the conversion rate for the first product in a search result jumped from 30% to 50%. Raptor is now involved in 84% of all revenue, and the email triggers achieve a 75% open rate with a 20% conversion rate.

INDI