Case Study: Imerco masters omnichannel personalization with Raptor’s CDP

Imerco boosts matchrate 3x with Raptor

Imerco, Denmark's largest chain of home and kitchenware stores, faced the challenge of connecting its online and offline channels to create a more relevant and personal omnichannel experience for its 1.7 million customer club members. To master this data-driven approach and personalize its marketing efforts, the retailer partnered with Raptor and implemented its Customer Data Platform (CDP).

Using Raptor's CDP, Imerco built precise customer segments to target shoppers with highly personalized campaigns, such as one for the Royal Copenhagen brand. This solution resulted in segments performing way above benchmark, with one audience achieving a click rate index of 338. Raptor also helped Imerco achieve a three times better match rate, enabling more precise lookalike audiences on platforms like META and Google, which increased ROI and conversions.

Imerco