Case Study: Imerco boosts loyalty, revenue, and clicks with Raptor

Imerco boosts click-to-open up to 953 with Raptor

Imerco, a Danish retailer with over 1.9 million loyalty members, faced intense competition in the homeware space and needed to stay top of mind to secure conversions. Their goal was to use their email marketing as a core sales channel to reach customers at key moments. They partnered with the vendor Raptor to implement its behavior-based email trigger and audience segmentation solutions.

Using Raptor's 14 out-of-the-box automated email triggers and advanced segmentation, Imerco targeted customers with highly relevant messages. The solution from Raptor led to remarkable results, including open rates of up to 70% and a click-to-open rate index as high as 953. A segmented brand campaign significantly outperformed their generic newsletter, achieving up to a 273 index on click-to-open rates and driving substantial revenue per email.

Imerco