Case Study: ILVA boosts banner engagement with Raptor and Adjust

ILVA - Customer Case Study

ILVA, a Danish furniture store chain, sought a more flexible and engaging digital banner solution to optimize its media spend and stand out in a competitive market. They partnered with Raptor and Adjust to move beyond static ads and create a dynamic, personalized banner experience for their campaigns.

Raptor provided a solution that integrated its algorithms with Adjust's CMS, giving ILVA control to easily change creative elements and apply filters. The platform used personalized recommendations and popularity-based algorithms to serve users highly relevant product ads. This approach, powered by Raptor, led to above-average click-through rates and very high engagement rates in key campaigns, successfully fighting banner blindness and maximizing the value of each impression.

ILVA

Claus Enggaard Pedersen

Digital Marketing Specialist