Case Study: ILVA boosts banner engagement with Raptor and Adjust

ILVA boosts banner engagement with Raptor

ILVA, a Danish furniture store chain with global franchise locations, faced the challenge of creating a flexible and engaging display ad solution that could move beyond static banners. They needed to optimize their media spend and free up internal resources while fighting banner blindness. They partnered with vendor Raptor and its Personalization for banners service to build a dynamic solution.

Raptor implemented a system that gave ILVA full control to create an infinite number of personalized banner versions through a user-friendly CMS. The solution utilized various algorithms to serve users products based on their individual preferences and current campaign goals, such as retargeting or discount promotions. This approach from Raptor led to above-average click-through and very high engagement rates on key campaigns, maximizing the value of each impression and providing ILVA with a significant competitive advantage.

ILVA