Case Study: hummel boosts email revenue and personalization with Raptor

hummel boosts e-mail revenue 782% with Raptor

hummel, a Danish sportswear brand, faced challenges with its manual email marketing process, which was time-consuming and lacked personalization for its 350,000 subscribers. They partnered with vendor Raptor to implement its E-mail Recommendations and Triggers services to create a more scalable and relevant automated setup.

The solution included Raptor's Customized Feeds for personalized product recommendations and a Layout Designer to automate image editing. This led to a 782% average increase in revenue per email and a 20% higher click rate. The vendor Raptor helped hummel save days of manual labor and build a more effective, data-driven email strategy.

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