Case Study: Tretti cuts e-mail setup time in half with Raptor

How Tretti Cut Their E-mail Setup Time in Half

Tretti, a leading Swedish domestic appliance retailer, faced significant manual work in their email marketing. Using Klaviyo, their team spent considerable time hand-picking products and relied on graphic designers to update pricing information for their campaigns. They needed a more automated and flexible personalization solution to reduce this burden and improve efficiency, leading them to partner with vendor Raptor.

By implementing Raptor's Email Personalization and Behavioral Triggers, Tretti automated their recommendation modules. The solution allowed their marketing team to use Raptor's Layout Designer to create dynamic modules that automatically display crucial information like sale prices and percentages. This eliminated manual design work. As a result, Raptor helped Tretti cut their email setup time in half and created one of their highest-earning campaigns ever during Black Friday.

Tretti

Janne Vognstoft

E-mail Marketing Specialist