Case Study: Carl Ras achieves higher conversion and revenue with Raptor personalization

How the B2B supplier Carl Ras succeeded with personalization

a major B2B supplier of tools and equipment faced the challenge of manually creating relevant product recommendations on its website. This process was extremely time-consuming, required expert craftsmen's knowledge, and did not generate a sufficient return on investment. The company, Carl Ras, partnered with the vendor Raptor to implement a more automated and data-driven personalization solution.

Raptor implemented its website personalization and merchandising solutions, which combined Carl Ras's expert manual recommendations with machine learning algorithms. The solution ingested behavioral and transactional data from all sales channels to deliver accurate, automatic product suggestions. As a result, Raptor helped influence a significant percentage of online revenue and led to an 82% increase in conversion rate and a 60% increase in unique products per order when customers interacted with the personalized recommendations.

Carl Ras

Søren Elgum

Head of Digital Marketing & Sales