Case Study: Sport24 achieves 92% ROAS lift with Raptor CDP

How Sport 24 use customer data in paid media channels

Sport24, a company in the fashion, apparel, and sports industry, sought a more complete view of its customers beyond basic pixel retargeting. Their challenge was to identify truly high-value customers across both online and physical store channels and to improve the efficiency of their paid media spending.

Using Raptor's Customer Data Platform, Sport24 unified its customer data to build precise audiences based on real purchase behavior and product returns. This solution allowed them to target high-value segments and create improved lookalike audiences on Facebook. Raptor's implementation led to a 92% increase in ROAS, with a specific campaign achieving a return of 35.58.

Sport24