Case Study: Plantorama boosts conversion rates by 40% with Raptor Web Personalization

How Plantorama’s conversion rates grew by 40% with tailored Web Personalization

Plantorama, a Danish garden center chain, faced the challenge of creating a seamless online shopping experience that accurately reflected the localized inventory of its 13 physical stores. Their initial web personalization efforts were promoting popular products that were often out of stock at a customer's nearest location, leading to frustration. They partnered with the vendor Raptor to implement a tailored Web Personalization and Search Personalization solution.

Raptor developed a special logic for Plantorama that used warehouse data from each garden center to ensure product recommendations were only for items available in nine or more locations. This solution, along with moving recommendation modules higher on the page, led to an immediate 40% increase in conversion rate. The implementation also resulted in an 18% lift from repositioning modules, a 10% increase on guide pages, and a 50% rise in visitors viewing product pages.

Plantorama

Ditte Lunde Hardahl

Head of Omnichannel