Case Study: Karolines Køkken achieves personalized recipe recommendations with Raptor

How Karolines Madklub created a personalized recipe space

Karolines Køkken, a food and beverage brand, sought to transition from a recipe-focused to a product-focused company. Their challenge was to create a digital hub that could provide personalized advice and inspiration to meet their customers' desire for increased interaction and to reduce food waste. To address this, they partnered with the vendor Raptor.

The solution implemented used Raptor's personalization engine, specifically the Raptor Smart Advisor, to power a "Personal Meal Plan." This system provides dynamic content and product recommendations across web, app, and email channels based on individual user behavior and preferences. The results were highly successful, with inspiration emails achieving an average open rate of 43.5% to 65% and an unprecedented click-through rate of 21%.

Karolines Køkken