Case Study: Cotonshoppen.dk boosts e-mail conversion by 142% with Raptor personalization

How Cotonshoppen.dk increased conversion rates by 142% from e-mail personalization

Cotonshoppen.dk, a Danish pet e-commerce retailer, faced the challenge of providing a relevant shopping experience for its customers among its vast catalog of over 8,000 products. Their website search function was heavily used, and their email marketing was ineffective because they manually selected content based on gut feeling rather than data. To solve this, they turned to the vendor Raptor for its Web Personalization and Email & Triggers solutions.

By implementing Raptor's recommendation modules on its website and in its email campaigns, Cotonshoppen.dk was able to automatically show customers products relevant to their behavior and stated preferences. This data-driven approach delivered significant results: the company achieved a 14% increase in its website conversion rate and a massive 142% increase in its email conversion rate within a single year, while also growing its newsletter subscriber base from 7,700 to 27,000.

Cotonshoppen.dk

Mia Viberg

Webshop Assistant