Case Study: Bon’A Parte achieves up to 30% conversion with Raptor Behavioral Triggers

How Bon’A Parte achieved a conversion rate of 30%

Bon’A Parte, a Danish fashion brand, faced the challenge of recovering a high volume of approximately 11,000 abandoned shopping carts each month across its European markets. Partnering with Raptor Services, the company sought to use behavioral triggers to re-engage this lost traffic but was initially concerned about potential negative customer reactions and the impact on their support team.

Raptor implemented an automated flow of personalized abandoned basket emails, which were tailored to individual user behavior and send-out timing. This solution from Raptor recovered nearly one-fourth of all lost baskets, achieving a remarkable conversion rate of up to 30% in some markets. As a direct result, Bon’A Parte now generates €4,000 in daily revenue from these behavioral triggers alone.

BON’A PARTE