Case Study: Groupe Atlantic achieves hyper-personalised B2B engagement with Raptor

Groupe Atlantic boosts B2B engagement with Raptor, unifying 70% gated content

Groupe Atlantic, a leader in sustainable HVAC solutions, faced a fragmented digital ecosystem that limited its ability to connect with its diverse B2B distributor network. Partnering with vendor Raptor and using its Customer Data Platform (CDP), alongside Ibexa's Digital Experience Platform (DXP), the company sought to implement hyper-personalization to transform engagement with its professional accounts.

Raptor's solution involved unifying customer data into a central hub to deliver highly tailored experiences based on user roles and behaviors. This integration led to a streamlined distributor experience with high engagement, improved operational efficiency, and positive feedback on the platform's usability, ultimately empowering both distributors and internal teams.

Groupe Atlantic