Case Study: Cotonshoppen.dk achieves 142% higher email conversion with Raptor

Cotonshoppen.dk boosts e-mail conversion 142% with Raptor

Cotonshoppen.dk, a Danish pet e-commerce store, faced the challenge of providing a relevant shopping experience for its customers. With over 8,000 products, visitors were relying heavily on the search function, and email marketing campaigns were not converting well because they featured manually chosen products based on gut feelings. They turned to the vendor Raptor to implement Web Personalization and Email & Triggers solutions to automate and personalize customer interactions.

By using Raptor to place personalized recommendation modules on their website and in their emails, Cotonshoppen.dk was able to display products based on individual customer behavior and preferences. This solution led to a 14% increase in website conversion rates and a remarkable 142% increase in email conversion rates within a year. The success with Raptor also contributed to significant growth in their email subscriber base, freeing up staff time and creating a more tailored experience for dog owners.

Cotonshoppen.dk