Case Study: Coolshop achieves hyper-personalized automated e-mail marketing with Raptor and Alvas

Coolshop boosts e-mail click, conversion and revenue with Raptor

Coolshop, a major European retail giant, faced the challenge of how to personally communicate with and optimize conversions for its diverse customer base across a vast catalog of 35,000 products. To address this, their marketing team partnered with vendor Raptor and its email trigger service to track user behavior and initiate automated communications.

The solution combined Raptor's behavioral triggers with the Alvas.ai platform to generate fully automated, hyper-personalized email content that matched Coolshop's brand tone and specific product contexts, including real-time discount information. This integration by Raptor led to significant increases in click rate, conversion rate, and revenue per email, creating a highly effective and scalable personalized email system that was deployed across multiple markets.

Coolshop