Case Study: Luxo Living achieves 650% ROAS with Raptor Catalog Enhancement

Boosting Google Shopping Results on Luxoliving.dk

Luxo Living, a retailer of living and furniture products, sought to improve the performance of its Google Shopping ads for its webshop, Luxoliving.dk. The company partnered with vendor Raptor to implement its Catalog Enhancement service, aiming to drive more relevant traffic and improve return on investment.

Raptor implemented a new algorithm tailored to Google Ads that builds automated ads based on expected sales per click. This solution dynamically adjusts product group bids to reflect website trends. The implementation led Luxo Living to increase its Google Shopping ad spend by 40% and achieve a 650% return on that extra ad spend, alongside a significant 38.2% increase in click-through rate.

Luxo Living

Lars Friis Hansen

Customer Success Manager