Case Study: Bog & idé boosts omnichannel sales with Raptor

Bog & idé boosts revenue lift to 15.83% with Raptor

Bog & idé, the largest bookseller in Denmark, faced the challenge of creating a seamless omnichannel experience to meet the diverse needs of its customers across its growing online platform and 125 physical stores. To increase sales and customer loyalty, they needed to combine online and in-store customer data to provide more relevant product recommendations. They partnered with Raptor and implemented its personalization solution to address this.

Raptor implemented its real-time product recommendation solution, which uses machine learning to analyze customer behavior and product affinities. This allowed Bog & idé to deliver highly personalized suggestions online and enabled in-store staff to upsell during Click & Collect pickups. As a result of working with Raptor, Bog & idé increased its revenue lift from recommendations from 3.74% to 15.83% in just three weeks. Over time, the solution continued to improve, eventually affecting 30.8% of all online revenue.

Bog & idé