Case Study: Bauhaus reduces CPA by 64% with Raptor's Customer Data Platform

Bauhaus cuts CPA by 64% with Raptor

bauhaus, a prominent name in home improvement and gardening, faced a significant challenge in its Meta retargeting campaigns. The phase-out of third-party cookies was limiting its ability to target users effectively, leading to a high cost per acquisition. To address this, bauhaus partnered with Raptor to explore a solution using its Customer Data Platform (CDP).

Raptor's CDP enabled bauhaus to activate its first-party data to create precise retargeting audiences on Meta. This solution dramatically reduced the cost per acquisition by 64%, from 158.74 DKK to 57.31 DKK. The improved targeting accuracy significantly boosted marketing ROI for bauhaus.

Bauhaus