Case Study: BAUHAUS achieves seamless omnichannel personalization with Raptor

Bauhaus - Customer Case Study

Bauhaus, a major European DIY retail chain, sought to create a seamless omnichannel experience that connected its physical warehouses with its online webshop. Their objective was to target customers with the right content at the right time by automating customer data handling. To achieve this, they partnered with the vendor Raptor to implement a Customer Data Platform (CDP), website personalization, and email marketing solutions.

Raptor implemented its solutions to connect Bauhaus's online and offline data sources into a Single Customer View. This allowed Bauhaus to deliver highly relevant, automated product recommendations across their website and email campaigns based on individual customer behavior and in-store purchases. The solution enabled a seamless transition between physical and digital spaces, ensuring customers were only targeted with products they were actually in the market for, which increased relevance and helped overcome ad blindness.

Bauhaus

Brian Fonnesbæk

Chief of Webshops