Case Study: Bauhaus achieves seamless omnichannel personalization with Raptor

Bauhaus builds a Single Customer View in 2020 with Raptor

Bauhaus, a major European DIY retailer, faced the challenge of creating a seamless omnichannel experience to connect its physical warehouses with its growing online webshop. To automate customer data handling and deliver personalized, relevant content across platforms, the company partnered with Raptor to implement its Customer Data Platform along with solutions for website personalization, email marketing, and search personalization.

Raptor's solution integrated Bauhaus's online and offline data sources to build a Single Customer View, enabling highly targeted and timely product recommendations. This allowed Bauhaus to move customers through its vast product range with consistency, ensuring a relevant experience whether a customer was in a store or online. By using Raptor's services, Bauhaus achieved a seamless transition between its physical and digital spaces, effectively targeting customers with products they were actually in the market for.

Bauhaus