Case Study: Nordic Hiit boosts customer satisfaction with Raptor personalization

A Personalized Workout Experience

Nordic Hiit, an online health and fitness platform, faced the challenge of presenting relevant workout videos to its users. Their old "one-size-fits-all" model could not account for individual training levels, goals, or available equipment, leading to a poor user experience. The company’s agency, Novicell, turned to vendor Raptor and its website personalization solution to create a more dynamic and individualized service.

Raptor implemented a sophisticated recommendation engine that uses algorithms to personalize the user journey. The solution analyzes a user's profile and behavior in milliseconds to suggest the most relevant video, ensuring workouts match their level, equipment, and goals. This implementation by Raptor led to a significant boost in Customer Lifetime Value (CLV), an improved trial-to-paid conversion rate, and a reduction in churn for Nordic Hiit.

Nordic Hiit

Ida Wad Clemensen

Founder