Case Study: Philips boosts mobile engagement and sales with Rapt Media

Philips - Customer Case Study

Philips wanted to bring young men into its electric grooming franchise and reach a mobile, tech-savvy audience that was increasingly influenced by the “hipsters” trend. To support the launch of its Click and Style three-in-one grooming tool, Philips worked with Rapt Media and Ogilvy on a campaign that could present the product in a way that would engage this audience and communicate “One click, endless possibilities.”

Rapt Media helped Philips launch “Designed to Play,” described as the world’s first fully mobile-enabled interactive video experience. The campaign generated millions of views in its first year, more than doubled what was originally planned, delivered 153 percent earned media growth, and produced sales that were 16 percent better than planned in the first six months. It also increased purchase consideration by 6%, kept the average viewer engaged 3-4 times, and reached 65% of viewers on iPhone or Android devices.

Philips

Willem Schungel

Global Digital Manager