Case Study: Twitch boosts Streamer Bowl tune-ins with Rapport’s programmatic OOH campaign

Twitch drives 245% lift in onsite viewers with Rapport

The customer Twitch faced the challenge of attracting gamers to its platform to watch its second annual Streamer Bowl event, which featured streamers teaming up with NFL stars. To meet this challenge, they partnered with the vendor Rapport.

Rapport implemented a targeted out-of-home (OOH) advertising campaign using a mix of programmatic and direct digital placements. They focused on cities with participating NFL stars and utilized GameStop shopper data to reach their desired audience of gamers. This solution by Rapport was highly effective, resulting in viewers exposed to the OOH ads being 23 times more likely to tune in. The campaign also generated a 245% lift in onsite viewers and a 90% incremental lift in site visitors.

Twitch