Case Study: Sky achieves 20 million DOOH impacts and 1 million Twitter votes with Rapport

Sky Q drives 20 million impacts and 1 million Twitter votes with Rapport

The customer, Sky Q, faced the challenge of driving fan conversation on Twitter for its Sky Sports Sunday Special. They needed a dynamic digital out-of-home (DOOH) campaign to promote a major week of sporting events and engage audiences using the #SundaySpecial hashtag. To achieve this, they partnered with the vendor Rapport.

Rapport executed a solution that integrated a live Twitter feed into the DOOH campaign. They created digital posters that dynamically updated based on real-time poll results, allowing fans to vote on event outcomes. This approach delivered over 20 million impressions and generated more than 1 million Twitter votes, successfully engaging the audience and promoting the week of sports.

Sky Q