Case Study: H&M boosts buzz and sustainability credibility with Rapport’s immersive Innovation activation

H&M drives 68% sell-through in 3 days with Rapport

The customer H&M faced the challenge of creating buzz around the launch of their sustainable H&M Innovation – Circular Design Story collection. They tasked the vendor Rapport with creating captivating and easily shareable interactive experiences that would keep the campaign's circularity theme top of mind.

Rapport executed the solution by creating two interactive installations in notable NYC locations. These featured motion-tracking LED screens and reflective mirrors to create shareable social moments. The activation attracted over 1,100 visitors, generated 180,000 impressions, and drove significant social media buzz through influencer partnerships. Rapport's campaign contributed to an impressive 68% sell-through rate for the collection in its first three days, successfully boosting H&M's fashion credibility and establishing them as a leader in sustainability.

H&M